ATX - Blog

The Importance of Feedback

Written by ATX Advisory Services | Jul 24, 2025 4:01:37 PM

I often reflect on what sets us apart in the world of technology consulting. While our expertise, business-centric approach, and dedicated team are undoubtedly crucial, there's one element that consistently rises to the top as our most valuable asset - your feedback.

In a world where technology is rapidly evolving, staying ahead isn't just about knowing the latest trends; it's about understanding how those trends, and our advice, impact you. Your insights are not just suggestions - they are the bedrock upon which we build better strategies, refine our services, and ultimately, ensure your continued success.

Without your input, we're navigating a complex technological landscape with a blindfold on. We might be creating brilliant solutions, but are they truly solving your problems? Are they aligning with your strategic goals? That's where your voice becomes our compass.

Tangible Benefits of Your Feedback

It's easy to say "feedback is important," but let me share some concrete examples of how your input directly shapes our firm and enhances the value we deliver. This year's survey informed us that our clients are eager to dive deeper into AI and figure out how to successfully get started. They are also interested in data governance best practices and deploying RPA (Robotic Process Automation) solutions.

This year, we achieved a 60% response rate on our client feedback survey, revealing strong satisfaction with our services. Clients overwhelmingly (100%) agree that we are thorough in our work, with a significant 71% strongly agreeing. Our commitment to communication is also evident, as 100% of clients feel informed, and 86% strongly agree with this sentiment. We also feel great about our effective collaboration within client teams and our attentive listening. The big one for us though was that 100% of our clients agree - ATX's services are valuable!
 
Among our five company values, lasting relationships and positive impact are consistently highlighted by clients as standouts. We cultivate lasting relationships by deeply understanding client businesses, fostering team engagement, and adopting a long-term perspective. This approach consistently leads to a positive impact on our clients' businesses. While these areas are clear strengths, our review of the past three years of feedback has identified an opportunity for improvement in our "continuous improvement" value, as ten respondents over that period did not feel strongly enough to provide feedback on this specific area.
 

Traditionally, we had a couple of approaches for deploying customer data environments, a client could opt to be on our Caliper hosted analytics platform or we would deliver a client managed BI solution in their environment that the client would maintain. In reviewing these options with one of our clients, they wanted full ownership of the report development and data environment which pointed them towards our traditional client managed approach but did not have the resources to manage the data infrastructure.

Based on their feedback, we developed our Data Services BI Deployment approach where we deploy and manage the data environment including system integrations, but the client has full access for their business analysts to deploy and deliver reports.

This has not only improved client satisfaction for that specific need, but has opened up a new revenue stream and strengthened our overall value proposition.

How We Stay Aligned

To ensure we're constantly in tune with your needs and perceptions, we utilize several key mechanisms. Our annual client surveys provide a holistic view of your experience with ATX. They cover everything from our communication and responsiveness to the quality of our deliverables and the overall value you perceive. The insights gleaned from these surveys are directly integrated into our strategic planning for the coming year.

We also use the Net Promoter Score (NPS), a simple yet powerful metric that helps us gauge your likelihood of recommending us to others. A high NPS indicates strong client loyalty and satisfaction, while a lower score signals areas where we need to focus our attention. 

Beyond formal surveys, our project leads and client partners conduct regular check-ins and reviews to solicit ongoing feedback throughout every engagement. These informal check-ins and structured review meetings provide real-time insights, allowing us to adapt and optimize our approach as projects progress.

Finally, after project completion, we conduct post-engagement debriefs where we not only review our performance but also analyze client feedback received during the engagement. This ensures that lessons learned are captured and applied to future projects, fostering continuous improvement across the firm.

Your Feedback Fuels Our Future

At ATX, we don't view client feedback as a chore - we see it as a gift! It allows us to stay aligned by ensuring our strategies and solutions are always in sync with your business objectives. Your input also helps us innovate more effectively, guiding our development of new services and approaches based on our client needs.

Ultimately, your feedback helps us build lasting relationships through trust and transparency, and it drives our commitment to continuously improve while continuing to deliver exceptional service and practical insights all while making a positive impact.

When we solicit feedback your insights are genuinely appreciated and acted upon. It is the foundation of our mutual success.

Cheers,

Mark