---
title: ATX - Blog
description: Helping visionary companies leverage software and data.
---

[![ATX](https://landing.atxadvisory.com/hs-fs/hubfs/raw_assets/public/ATXAdvisory_October2021/images/header-logo.png?width=3000&height=2551&name=header-logo.png "ATX")](https://www.atxadvisory.com/)

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- [About Us](https://www.atxadvisory.com/about-us/) 
    - [ATX Overview](https://www.atxadvisory.com/about-us/atx-overview/)
    - [Meet ATX](https://www.atxadvisory.com/about-us/meet-atx/)
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[![ATX](https://landing.atxadvisory.com/hs-fs/hubfs/raw_assets/public/ATXAdvisory_October2021/images/header-logo.png?width=3000&height=2551&name=header-logo.png "ATX")](https://www.atxadvisory.com/)

- [About Us](https://www.atxadvisory.com/about-us/) 
    - [ATX Overview](https://www.atxadvisory.com/about-us/atx-overview/)
    - [Meet ATX](https://www.atxadvisory.com/about-us/meet-atx/)
    - [Our Giving](https://www.atxadvisory.com/about-us/our-giving/)
    - [Join the Team](https://www.atxadvisory.com/about-us/join-the-team/)
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- [Solutions](https://www.atxadvisory.com/solutions/) 
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    - [Caliper BI](https://www.atxadvisory.com/caliper-bi/)
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- [Industries](https://www.atxadvisory.com/industries/) 
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    - [Manufacturing & Distribution](https://www.atxadvisory.com/industries/manufacturing/)
    - [Nonprofit Organizations](https://www.atxadvisory.com/industries/non-profit-organizations/)
    - [Technology & Innovation](https://www.atxadvisory.com/industries/technology-innovation/)
- [Blog](https://landing.atxadvisory.com/blog/)
- [Contact](https://www.atxadvisory.com/contact/)

# ATX - Blog

- [All](https://landing.atxadvisory.com/blog)
- [ATX News](https://landing.atxadvisory.com/blog/tag/atx-news)
- [Technology Advisory](https://landing.atxadvisory.com/blog/tag/technology-advisory)
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- [Data Strategy](https://landing.atxadvisory.com/blog/tag/data-strategy)
- [Implementation Services](https://landing.atxadvisory.com/blog/tag/implementation-services)
- [AI](https://landing.atxadvisory.com/blog/tag/ai)
- [Project Management](https://landing.atxadvisory.com/blog/tag/project-management)

## ATX NAMED FIVE TIME HONOREE AS BEST PLACE TO WORK IN MAINE

![ATX NAMED FIVE TIME HONOREE AS BEST PLACE TO WORK IN MAINE](https://landing.atxadvisory.com/hubfs/2026%20Best%20Places%20to%20Work-01.png)

[11 August, 2026](https://landing.atxadvisory.com/blog/atx-named-five-time-honoree-as-best-place-to-work-in-maine)

[Read More](https://landing.atxadvisory.com/blog/atx-named-five-time-honoree-as-best-place-to-work-in-maine)

## Your CRM is Not A Data Warehouse

![Your CRM is Not A Data Warehouse](https://landing.atxadvisory.com/hubfs/2026%20July%20Newsletter%20Images%20(1)-01.png)

[22 July, 2026](https://landing.atxadvisory.com/blog/your-crm-is-not-a-data-warehouse)

[Read More](https://landing.atxadvisory.com/blog/your-crm-is-not-a-data-warehouse)

## Where Automation Creates Real Value for Community Banks

![Where Automation Creates Real Value for Community Banks](https://landing.atxadvisory.com/hubfs/Community%20Banking%20Automation%20Blog%202-01.png)

[22 June, 2026](https://landing.atxadvisory.com/blog/where-automation-creates-real-value-for-community-banks)

[Read More](https://landing.atxadvisory.com/blog/where-automation-creates-real-value-for-community-banks)

## Selecting the Right Software Can Be Sweet!

![Selecting the Right Software Can Be Sweet!](https://landing.atxadvisory.com/hubfs/2026%20April%20Newsletter%20Images-01.png)

[22 April, 2026](https://landing.atxadvisory.com/blog/ice-cream-selection)

[Read More](https://landing.atxadvisory.com/blog/ice-cream-selection)

## AI & Automation in Community Banking

![AI & Automation in Community Banking](https://landing.atxadvisory.com/hubfs/2026%20April%20Newsletter%20Images-08.png)

[22 April, 2026](https://landing.atxadvisory.com/blog/ai-automation-in-community-banking)

[Read More](https://landing.atxadvisory.com/blog/ai-automation-in-community-banking)

## ATX Hires Kelli Rooney as COO

![ATX Hires Kelli Rooney as COO](https://landing.atxadvisory.com/hubfs/ATX%20Hires%20Rooney-01.png)

[21 April, 2026](https://landing.atxadvisory.com/blog/atx-hires-kelli-rooney-as-coo)

[Read More](https://landing.atxadvisory.com/blog/atx-hires-kelli-rooney-as-coo)

## 2025 - Year in Review

![2025 - Year in Review](https://landing.atxadvisory.com/hubfs/2025%20Year%20in%20review%20Images-01.png)

[29 January, 2026](https://landing.atxadvisory.com/blog/2025-year-in-review)

[Read More](https://landing.atxadvisory.com/blog/2025-year-in-review)

## Salesforce Maturity Model

![Salesforce Maturity Model](https://landing.atxadvisory.com/hubfs/2026%20Salesforce%20Blog%20Images%203-02.png)

[28 January, 2026](https://landing.atxadvisory.com/blog/salesforce-maturity)

[Read More](https://landing.atxadvisory.com/blog/salesforce-maturity)

## Managing AI: Balancing Innovation & Risk

![Managing AI: Balancing Innovation & Risk](https://landing.atxadvisory.com/hubfs/AI%20Risk%20%26%20Innovation%20Blog%20Images-06.png)

[20 November, 2025](https://landing.atxadvisory.com/blog/managing-ai-balancing-innovation-risk)

[Read More](https://landing.atxadvisory.com/blog/managing-ai-balancing-innovation-risk)

## BI Deployment Options for CDFIs

![BI Deployment Options for CDFIs](https://landing.atxadvisory.com/hubfs/October%202025%20Newsletter%20Images%20conflict-05.png)

[30 October, 2025](https://landing.atxadvisory.com/blog/bi-deployment-options-for-cdfis)

[Read More](https://landing.atxadvisory.com/blog/bi-deployment-options-for-cdfis)

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