Biddeford, ME – April 22, 2026 – ATX Advisory Services, a software and data consulting firm built for emerging mid-market's most complex industries, today announced the appointment of Kelli Rooney as Chief Operating Officer (COO). Rooney brings 30 years of experience in operations and executive leadership, including prior roles as CEO, President, and COO, with a proven track record of scaling organizations.
“We are thrilled to welcome Kelli to the leadership team,” said Mark DiGiovanni, Managing Partner and Co-Founder of ATX Advisory Services. “As we continue to grow, her leadership will be pivotal in optimizing our internal and external operations and ensuring we maintain the high level of service our clients expect. She’s been in the shoes of our clients and recognizes the value software and data can provide for scaling operations. Her addition to the team marks a significant milestone for ATX.”
In her new role as COO, Rooney will be responsible for overseeing ATX’s daily operations, spearheading strategic growth initiatives, and enhancing the firm’s processes to support an expanding team and diverse client base. She will work closely with the leadership team to align organizational goals with the firm's mission of delivering high-impact technology solutions.
“I am incredibly excited to join ATX and contribute to the impressive momentum the team has built,” said Rooney. “I was drawn to the firm’s collaborative culture, its deep commitment to client success, and the innovative way it approaches complex technology and data challenges. I look forward to helping the team scale while staying true to the core values that make ATX unique.”
Rooney brings deep operating and executive leadership experience across complex, high-growth organizations, including Procter & Gamble’s New Chapter. She has led ERP implementations, built scalable operating infrastructure, and translated strategy into accountable execution. Rooney’s past work directly aligns with ATX’s efforts assisting mid-market companies in using software and data to scale more efficiently.
“Kelli is perfectly aligned with our core values, and we are confident that her operational leadership will help us reach new heights,” added Jon Decowski, Partner at ATX Advisory Services. “She brings a people centric approach to operations and her expertise in in leveraging data for strategic decision making will be invaluable to the future of ATX.”
About ATX Advisory Services
ATX helps visionary companies leverage software and data to fulfill their mission. Core services include technology advisory, software implementation, system integration, business intelligence, and hosted analytics. We focus on providing data and analytics services to high-growth companies, allowing innovators to achieve what was once thought impossible.
For more information about ATX Advisory Services and our consulting services, please visit www.atxadvisory.com.
